St. Louis Rams To Host Kickoff For Charity Luncheon Benefiting United Way Of Greater St. Louis

Posted Aug 14, 2013

- United Way Campaign co-chairs Ron and Cheri Fromm will also announce 2013 campaign goal at September 3 Kickoff for Charity Luncheon -

ST. LOUIS – In partnership with team sponsors Edward Jones, Charter and Famous Footwear, a division of Brown Shoe Company, the Rams are hosting the team’s fourth annual Kickoff for Charity Luncheon to benefit United Way of Greater St. Louis on Tuesday, September 3. Tables and tickets for the event, which takes place at Hilton St. Louis at the Ballpark, are available for purchase at or by calling 314-RAMS-TIX, option 4.

In addition to receiving a preview of the 2013 season directly from Rams head coach Jeff Fisher, this unique luncheon will allow fans to be seated at tables alongside their favorite Rams players. Attendees will also have the chance to bid on unique auction items. New this year, United Way campaign co-chairs Ron Fromm, chairman of Brown Shoe Company, and his wife Cheri will announce the 2013 United Way campaign goal at the luncheon. The event will be hosted by Steve Savard, the Voice of the Rams on 101 ESPN.

The Rams’ Kickoff for Charity luncheon will begin a week of activities to support United Way. Following the Tuesday luncheon, the Rams will host a Back to Football 5K Run to benefit United Way on Saturday, September 7.  Additionally, all fans attending the Rams home opener versus the Arizona Cardinals on Sunday, September 8 will receive a Rams/United Way rally towel presented by Famous Footwear, a division of Brown Shoe, Edward Jones and Centene Corporation. Fans will also be able to make a donation to United Way at all concession stands.

“The Rams are proud supporters of United Way of Greater St. Louis and the incredible work that they are doing for the citizens of our community,” said Kevin Demoff, executive vice president of football operations/chief operating officer, St. Louis Rams. “The annual Kickoff for Charity Luncheon has become a tremendous way to begin our season and generate excitement around the home opener as well as United Way’s campaign. This year, we are excited to add the Back to Football 5K Run and the many efforts around our opening game to engage our fans and raise awareness and funds for United Way.”