"Boxing Clever is the perfect fit for the Rams," said Brian Killingsworth, vice president of marketing and brand strategy for the St. Louis Rams. “This is an exciting time for the brand. Working in collaboration with Boxing Clever will allow us to enhance our fan interaction and engagements by creating lasting emotional connections to the team by building family-focused activities and outreach.”
The Rams are one of only 32 NFL teams in the world. Their new head coach, Jeff Fisher, brings a proven track record of success to the Rams and a confidence and vision for sustaining that success and ultimately bringing championships to
“The power of the NFL is tremendous with over 182 million fans, and the excitement about the Rams around our agency is infectious,” said Dave Scott, senior partner at Boxing Clever. “We’ve already built a great relationship with the marketing team and have seen their vision. With the new leadership at the Rams, there’s a real belief
Boxing Clever’s first assignment with the Rams is creating a new branding and messaging standard for the entire season, beginning with television spots the agency is already producing. This look and tone of voice will encompass broadcast, print and digital engagement at all consumer touchpoints.
“We've been watching the Rams from the South End Zone since they came to
About Boxing Clever
Boxing Clever studies the “sweet science” of blending brand strategy with the enduring strength of great design. With every brand having its own unique requirements, Boxing Clever targets specific channels to reach its target: from traditional means to digital and street-level tactics. The agency is known for using innovative and engaging experiences with a visceral, emotive connection that deepens brand affinity and doesn’t patronize. Focus and efficiency makes all the difference. For more information, go to www.boxing-clever.com.
A member of the National Football League, the St. Louis Rams moved to