St. Louis, MO – July 26, 2012 – Boxing Clever, an advertising agency with a bull’s-eye on strategy and design, was announced today as the promotional and interactive agency of record for the St. Louis Rams. As agency of record, Boxing Clever will provide creative for print, tv and radio advertising, promotions, events, as well as social and digital marketing.

"Boxing Clever is the perfect fit for the Rams," said Brian Killingsworth, vice president of marketing and brand strategy for the St. Louis Rams. “This is an exciting time for the brand. Working in collaboration with Boxing Clever will allow us to enhance our fan interaction and engagements by creating lasting emotional connections to the team by building family-focused activities and outreach.”

The Rams are one of only 32 NFL teams in the world. Their new head coach, Jeff Fisher, brings a proven track record of success to the Rams and a confidence and vision for sustaining that success and ultimately bringing championships to St. Louis.

“The power of the NFL is tremendous with over 182 million fans, and the excitement about the Rams around our agency is infectious,” said Dave Scott, senior partner at Boxing Clever. “We’ve already built a great relationship with the marketing team and have seen their vision. With the new leadership at the Rams, there’s a real belief St. Louis will celebrate another championship team soon. That belief is what we want to communicate to the St. Louis fans. We can be as great a football town as we are a baseball town – that time is now!”

Boxing Clever’s first assignment with the Rams is creating a new branding and messaging standard for the entire season, beginning with television spots the agency is already producing. This look and tone of voice will encompass broadcast, print and digital engagement at all consumer touchpoints.

“We've been watching the Rams from the South End Zone since they came to St. Louis, and our agency is extremely proud to be working with them,” said Jim Harper, partner and executive creative director at Boxing Clever. “With the youngest squad in the NFL and a marquee starting quarterback and former rookie of the year winner in Sam Bradford, the market is relatively untapped and ripe for cultivating new Rams fans and expanding the Rams brand.”

About Boxing Clever
Boxing Clever studies the “sweet science” of blending brand strategy with the enduring strength of great design. With every brand having its own unique requirements, Boxing Clever targets specific channels to reach its target: from traditional means to digital and street-level tactics. The agency is known for using innovative and engaging experiences with a visceral, emotive connection that deepens brand affinity and doesn’t patronize. Focus and efficiency makes all the difference. For more information, go to www.boxing-clever.com.

About the St. Louis Rams
A member of the National Football League, the St. Louis Rams moved to St. Louis in 1995 and delivered a World Championship and two NFC Championships to the Gateway City.  Now under the guidance of Head Coach Jeff Fisher, General Manager Les Snead and Executive Vice President of Football Operations/Chief Operating Officer Kevin Demoff, the Rams are poised to return winning football to the St. Louis community. As a professional sports team, the Rams also recognize their unique ability to help raise both awareness and money for issues and causes relevant to their fans and fellow citizens.  The organization is committed to being a valuable civic partner and benefiting the bi-state region 365 days a year.