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St. Louis Rams Announce Unique Partnership With Pivothead

Posted Oct 24, 2013

- Rams to capture and share exclusive behind-the-scenes footage from game day and beyond -

ST. LOUIS – The St. Louis Rams have announced a one-of-a-kind partnership with Pivothead, an innovative point-of-view HD camera company, to capture and publish exclusive behind-the-scenes and fan-perspective footage throughout the 2013 season.

Various members of the Rams front office, cheerleaders, former players, including Hall of Famer Eric Dickerson, and fans will wear Pivothead’s 1080p HD glasses to provide a unique perspective of game day in the locker room, on the field, in the stands as well as during the coin toss, half-time performances, concerts, road trips and beyond. To view a compilation video of footage that has been captured to date, please click on the following link: http://stlra.ms/Pivothead.

“At the Rams, we place a high priority on being innovative and we are proud to be the first NFL team to partner with Pivothead to take fans to places that they otherwise would never be able to access,” said Brian Killingsworth, Rams vice president of marketing and brand strategy. “Because all of this exclusive footage is captured via a camera embedded in a pair of glasses, it provides unparalleled authenticity from the perspective of someone who is experiencing these unique moments versus footage that is being captured via a traditional camera.  The Pivothead footage delivers a complete immersion into the overall Rams experience and is exclusive content that cannot be found anywhere else.”

“We’re excited that the St. Louis Rams are using our point-of-view technology to capture innovative and unique game day perspectives,” said Chistopher Cox, Pivothead president and founder. “The organization has some great ideas on how to use new, smart technologies to provide an extra layer of content and engagement for NFL fans both in the stadium and watching remotely.”

In addition to providing the glasses to the Rams for the 2013 season, Pivothead will also host an interactive pre-game tailgate prior to the Monday Night Football matchup against the Seattle Seahawks on October 28. Fans can visit Pivothead in the North Lot near the Edward Jones Dome from 4 p.m. through kickoff to experience the Pivothhead products first hand.  Two interactive photo booths will be on-site at the Pivothead RV allowing fans to instantly view what Pivothead glasses are able to capture. Fans will have access to these images through the Pivothead Facebook page. In addition, fans will receive rally towels and other giveaway items when stopping by the interactive tailgate.

To purchase tickets for Monday Night Football, fans can call 314-RAMS-TIX or visit www.stlouisrams.com/tickets.

About the St. Louis Rams
A member of the National Football League, the St. Louis Rams moved to St. Louis in 1995 and delivered a World Championship and two NFC Championships to the Gateway City.  Now under the guidance of Head Coach Jeff Fisher, General Manager Les Snead and Executive Vice President of Football Operations/Chief Operating Officer Kevin Demoff, the Rams are poised to return winning football to the St. Louis community. As a professional sports team, the Rams also recognize their unique ability to help raise both awareness and money for issues and causes relevant to their fans and fellow citizens.   The organization is committed to being a valuable civic partner and benefiting the bi-state region 365 days a year.

About Pivothead
Founded in 2010, Pivothead is a motley crew of adventurous innovators bent on revolutionizing behaviors surrounding peoples’ interaction with imaging technologies in their daily lives.

Pivothead’s High-Definition -- Hands Free™ video platform liberates video creation by providing new realms of possibility for people of all walks of life to capture new and unique perspectives that pre-Pivothead, have either been too inconvenient to capture, or just downright impossible.

Pivothead is dedicated to staying on the cutting edge of various technologies.  Incorporating the best imaging quality and dynamic camera features will always important, but pushing the envelope beyond the scope of the traditional digital camera is our mission.  With ever more bold development projects in our design pipeline, we are keen on making our devices integrate and communicate in a useful way within an ever-connected digital and wireless ecosystem that we increasingly find surrounding our live

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