While the Rams’ 2013 season was one of progress and growth on the field, it was also a year of continued dedication to service off of it.
From building a brand new playground for Washington Elementary in the Normandy School District to partnering with the Bar Association of Metropolitan St. Louis to host a holiday party at the Edward Jones Dome for 3,000 foster children as well as children of deployed military members, the Rams continued their organizational priority of making a difference in the bi-state region.
INFOGRAPHIC: 2013 #RamsCommunity Recap
Rams players, coaches, cheerleaders and front office members all play an important role in the team’s community involvement, and they continued that tradition in 2013. Players participated in a wide range of events throughout the season. In fact, each player on the Rams roster was active with community outreach efforts and collectively made 382 charitable appearances. The Rams staff also contributed 1,916 hours of community service to 14 local non-profits through the team’s monthly Staff Day of Service program. Additionally, the Rams cheerleaders provided another 1,004 hours of community service.
Each year, the Rams partner with more than 40 local non-profits on a variety of efforts ranging from fulfilling the wishes of children with life-threating diseases involved with Make-A-Wish of Missouri to raising money for the St. Louis Area Foodbank and St. Louis Sports Commission through a special event called, Taste of the NFL. Other unique partnerships include efforts with United Way of Greater St. Louis, St. Patrick Center, CHARACTERplus, Diversity Awareness Partnership and American Red Cross.
“The Rams play such a significant role in our community, not only from the sports aspect of it, but our sports teams are looked at as leaders,” said Cindy Erickson, Regional Chief Executive Officer, American Red Cross for St. Louis. “Young people especially, they look to our sports teams as role models. So when you see Rams players and their employees giving back to the community, it really sends the message that they value the community and that our community is important. They’re modeling that for our youth.”