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Rams Help Red Cross Overwhelmingly Exceed Goal for Holiday Mail for Heroes

Posted Dec 30, 2012


ST. LOUIS - It is with great pleasure that the American Red Cross Greater St. Louis Region announces it has overwhelmingly exceeded its goal for the Holiday Mail for Heroes program.

With the support of the community partners, the local Red Cross collected more than 40,000 holiday cards to send to active military, their families and veterans in homes and hospitals, both here in the St. Louis area and around the world. That’s 15,000 more than the 2012 goal of 25,000—and more than a ten-fold increase in the number of cards the St. Louis Red Cross collected last year.

“We really want to thank the thousands who took the time to make or sign a holiday card, and for those who rallied friends, neighbors and colleagues, we are doubly grateful,” said Cindy Erickson, Regional CEO of the American Red Cross. “The Red Cross simply guided the program; it really was a community effort—and success.”

Fleishman-Hillard provided creative support to the campaign.  Fleishman designed the first Holiday Mail for Heroes holiday card, created a PSA and all collateral material surrounding the effort.  The St. Louis Rams were a key partner in the effort. The team held a service day to sign cards at the Missouri Veterans Home St. Louis and sponsored card-signing tables around the Edward Jones Dome during the Rams home game on Nov. 17. Rams Defensive End Chris Long was the campaign’s Honorary Chair.

“The Rams were honored to be part of the American Red Cross’ successful Holiday Mail for Heroes campaign to thank our military men and women,” said Molly Higgins, vice president of corporate communications/civic affairs, St. Louis Rams.  “After hearing of the program, we immediately knew that we wanted to help ensure its success and expand its reach.  We’re proud that so many of our players led by Chris Long, cheerleaders, staff and fans engaged in this important effort to spread holiday cheer to our military heroes of past and present.”

During the month of November, the Red Cross collected signed cards at Red Cross offices, Hardees restaurants and participating BP stations. In addition to the event at the Rams’ military appreciation game, the Red Cross also held an official card-signing event at the St. Louis Galleria. Rams cheerleaders supported the Galleria card signing.

The Red Cross shipped the cards to Washington, DC to be screened and shipped to U.S. military locations around the world. Thousands of those cards were shipped here to the St. Louis area.

The Red Cross Service to the Armed Forces program has provided humanitarian support to the United States military, veterans and their families for nearly 130 years. During the Holiday Mail for Heroes program in 2011, more than 1.35 million cards went to troops deployed overseas and stationed locally.

The American Red Cross Greater St. Louis Region is a proud member agency of the United Way, which makes significant investments every year in Red Cross services.

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