ST. LOUIS – St. Louis Rams fans attending games at the Edward Jones Dome this fall will see a variety of fan enhancements including a new team store, a play space for kids, discounted concessions and expanded menu offerings as well as promotional items for select games.
The Rams Official Team Store is located on the 100-level concourse near section 152.
The 3,032 sq. ft. store features brand new apparel and merchandise, including a dedicated women’s wall and collections from Nike, New Era, Mitchell & Ness and ’47 Brand. Apparel and novelties are now available for men, women and children of all ages and includes both modern and retro designs.
In an effort to further the youth fan experience, the Rams teamed up with Dream Play Recreation to create a Play System displayed at the Edward Jones Dome just outside section 154 located at the Charter Red Zone Lounge. The Play System is equipped with two 90-degree enclosed tube slides, an access ramp and ladder. To ensure fan safety, the Rams constructed the Play System on 3 3/4” thick safety tiles.
The Rams also discounted pricing on beer, pizza and bottled beverages as well as an assortment of other food and drinks. New low prices include $5 draught beer (12 oz.), $5 bottled water, soda and Gatorade in addition to $7 bottomless soda. The prices of 16 oz. plastic bottles of beer have also been dropped to $7.75 while pizza slices have been lowered to $7. A new $5 kid’s meal will be available on both the 100- and 400-level concourse, which includes a choice of peanut butter & jelly or macaroni and cheese, fruit and milk.
Additionally, many healthy options will now be available at concession stands throughout the Edward Jones Dome in 2012. These items include a gluten-free mixed-green salad with toasted almonds, cranberries and blue cheese, a slow-roasted turkey and provolone sandwich, and roasted red-pepper hummus with pretzel chips.
Earlier in the year, the Rams announced their first-ever promotional schedule highlighted by Jeff Fisher fake moustaches for all fans attending Sunday’s home opener versus the Washington Redskins. Other promotional items include a 
“All of these enhancements were done with the fan experience in mind,” said Brian Killingsworth, vice president of marketing and brand strategy, St. Louis Rams. “We’re excited about the product on the field and the direction of this franchise, and we’re striving to make improvements off the field as well.”
About the St. Louis Rams
A member of the National Football League, the St. Louis Rams moved to St. Louis in 1995 and delivered a World Championship and two NFC Championships to the Gateway City. Now under the guidance of Head Coach Jeff Fisher, General Manager Les Snead and Executive Vice President of Football Operations/Chief Operating Officer Kevin Demoff, the Rams are poised to return winning football to the St. Louis community. As a professional sports team, the Rams also recognize their unique ability to help raise both awareness and money for issues and causes relevant to their fans and fellow citizens. The organization is committed to being a valuable civic partner and benefiting the bi-state region 365 days a year.
