Special to Stlouisrams.com
ST. LOUIS, Mo. – Since most employees commute to Rams Park every day, the daily operations of the team’s ticketing department – a key part of the organization housed at the Edward Jones Dome – are somewhat unknown. The rare exceptions arise when the team takes to the field on gamedays.
Amongst these unseen soldiers is Ticket Sales Coordinator Amanda Lutz who can be perceived as the ‘jack of all trades’ as she teams up with various departments throughout the organization.
Throughout any given day, Lutz will assist many diverse departments such as sales, marketing and operations, while also managing a portion of the gameday staff and servicing on-field guests prior to the start of games.
On top of the aforementioned duties, Lutz designs promotional flyers for group ticket programs. She also serves in sales support to ensure all needs and formalities are satisfied on both sides to complete the sale process.
“I like that I have a hand in so many different areas,” Lutz said. “I think I would get bored if I was focused on just one thing, so I like that I get to work with a lot of different people. I’ve become so close with those people in the organization and learn every day about various aspects of the company.”
Prior to joining the Rams family in 2011, Lutz worked for two seasons as a member of the guest services gameday staff for the Indianapolis Colts during her junior and senior years at Indiana University.
“I really enjoyed my time with the Colts, and it made me want to work in the NFL,” Lutz said. “My boss there knew (Rams Director of Customer Relations and Retention) Matt Cady and he sent him my resume. I interviewed and got the job here and started a week after I graduated from college.”
Lutz and her sister Jen were born in Carmel, Ind. to parents Barry and Janet – a trading advisor and recently retired certified public accountant, respectively. The family moved to Chesterfield, Mo. when Lutz was eight-years-old. Lutz is currently living her dream working for the football team she grew up cheering for.
“Getting to work in the NFL every day is very exciting – let alone for my hometown team,” Lutz said. “Barely anyone gets to say that they get to do so many unique things like I do each day, so it’s just fun to wake up and enjoy going to work.”
As the NFL Draft approaches in April, the work pace accelerates for Lutz and Co. at the ticket office as fans begin planning their group outings to Rams games. Instead of feeling overwhelmed by the change of pace, she quickly adapts and welcomes the challenge.
“It keeps me on my toes and it makes the days go really fast,” Lutz said. “It’s kind of hectic, but it’s fun when there’s so much stuff going on. It gets me geared up for the season and excited for football to start.”
One may wonder where Amanda developed the work ethic to efficiently balance multiple projects in a fast-paced work environment. Interestingly enough, it all started with Lutz’s competitive career in gymnastics, which spanned 14 years.
“I competed at level 9 for two years and stopped when I was about to start level 10 because I broke my elbow and sprained both ankles in the same accident,” Lutz said. “I just couldn’t do it anymore.”
After a gymnast passes level 10, his or her status is promoted to ‘elite’, which qualifies for the Olympics. Lutz never competed at that level due to injury.
Throughout her amateur gymnastics career, Lutz was able to develop a desire to succeed and a winner’s attitude that is evidently still within her today. The experience also afforded her the opportunity to travel around the United States competing in and winning many meets.
When Lutz is not working to ensure a packed house of happy spectators at the Edward Jones Dome during the fall and winter months, she can be found in the kitchen channeling her inner Rachel Rae cooking and baking. During the basketball season, the Lutz family sports their cream and crimson attire, cheering for their alma mater. Lutz, her sister and both parents – and aunts, uncles and some cousins, too – are all proud graduates of Indiana University.
Although she may not be physically seen around Rams Park very often, Lutz’s presence is felt through her exceptional work and willingness to help different departments. Her passion and excitement for the game has had a strong, positive effect on those working around her and the organization as a whole.