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Edward Jones Renews Naming Rights to Dome

Posted Mar 15, 2012




ST. LOUIS – St. Louis-based financial services firm Edward Jones today announced the renewal of a naming rights agreement with the NFL’s St. Louis Rams, extending for 11 more years the contract at the sports and convention facility that is the Rams' home field. The facility will continue to be called the Edward Jones Dome.

Under terms of the contract, Edward Jones will pay the Rams $42.3 million over the course of the 11-year agreement which extends from April 1, 2014, through March 31, 2025.  The original contract term was 12 years at $32.7 million.  It was Edward Jones' option to extend the original terms of the agreement.  The naming rights fee includes significant signage on the interior and exterior of the building, and other promotional components.

Edward Jones Managing Partner Jim Weddle said the reasons for renewing the contract are the same reasons the naming rights were originally purchased.

"The naming-rights agreement with the Rams is good for our clients and for our firm because it helps extend recognition of Edward Jones nationally and internationally.  That helps us continue to grow to serve greater numbers of people who need the quality investment advice and service we provide," Weddle said.  "It also is good for the community because it provides stability for the home of a quality NFL franchise."

“We have enjoyed a tremendous partnership with St. Louis-based Edward Jones and look forward to continuing to deliver strong brand exposure as we return winning football to the Edward Jones Dome,” said Kevin Demoff, Executive Vice President of Football Operations/Chief Operating Officer, St. Louis Rams.  “In addition to the naming rights, we will continue to collaborate with Edward Jones on civic and charitable efforts important to our community.”

Situated in downtown St. Louis, the Edward Jones Dome has hosted NCAA football and basketball, numerous major conventions, rock concerts and motorcross events. Completed in 1995, the $280 million facility was called the Trans World Dome until 2001 year when TWA was purchased out of bankruptcy by American Airlines.  The facility was briefly called the Dome at America's Center before Edward Jones and the Rams reached the original naming rights agreement in 2002.  The Edward Jones Dome is owned by the St. Louis Regional Sports Authority and managed by the St. Louis Convention and Visitor’s Commision.  For more information, visit explorestlouis.com. 

Edward Jones provides financial services for individual investors in the United States and, through its affiliate, in Canada. Every aspect of the firm's business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm's 12,000-plus financial advisors work directly with nearly 7 million clients to understand their personal goals -- from college savings to retirement -- and create long-term investment solutions that emphasize a well-balanced portfolio and a buy-and-hold strategy. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients, helping them to understand and make sense of the investment options available today.