In January 2002, Edward Jones entered into a 12-year naming rights agreement for the building that is home to the St. Louis Rams. Community involvement has always been at the core of our business model. And we consider the Edward Jones Dome an important dimension to our investment in the St. Louis community.

Speaking of investments, Edward Jones is a different kind of financial services firm. We focus on serving the serious, long-term individual investor. Our entire firm, in fact, is aligned to help our financial advisors serve that client.

We believe the personal relationship between an investment professional and an individual client is essential to our business. That is why we locate our offices conveniently in the communities we serve. It's also our belief that clients prefer to do business with neighbors and friends, and to receive personal service from someone who understands their financial goals and can help achieve them.

Our long-term, personal relationships mirror our investment philosophy. We serve clients who are careful and deliberate investors. They are committed to a long-term philosophy that emphasizes quality and diversification. These clients don't "play" the market because they don't want to gamble with their future. Plus, they want plain talk and a financial strategy that can help them achieve their long-term goals.

• Edward Jones ranked "Highest in Investor Satisfaction with Full Service Brokerage Firms," according to the J.D. Power and Associates 2009 U.S. Full Service Investor Satisfaction StudySM.

Edward Jones received the highest numerical score among full service brokerage firms in the proprietary J.D. Power and Associates 2009 Full Service Investor Satisfaction StudySM. Study based on responses from 4,438 investors measuring 21 investment firms and measures opinions of investors who used full-service investment institutions. Proprietary study results are based on experiences and perceptions of consumers surveyed in March - April 2009. Your experiences may vary. Visit jdpower.com.

• For the 10th year, Edward Jones was named one of the "100 Best Companies to Work For" in America by FORTUNE magazine in its annual listing. The firm ranked No. 2 overall and No. 1 on the magazine's Best Large-sized Company list. These 10 FORTUNE rankings include top 10 finishes for seven years and consecutive No. 1 rankings in 2002 and 2003.

• Edward Jones was named the No. 2 full-service brokerage firm in the June 2009 edition of SmartMoney magazine. The magazine lauded the firm for growing its number of financial advisors in a down market. The firm, with a reputation for excellent client service, also managed to lead the pack in stock picking. The firm consistently has been ranked highly in the SmartMoney survey as No. 2 in 2008 and No. 1 in 2007 and 2005.

• For the 16th consecutive year, Edward Jones ranked No. 1 in Registered Rep. magazine's annual survey where financial advisors from the nation's eight largest brokerages grade their firms' product, quality, service and support.

We believe in being good citizens - active, involved and striving to leave each place better than we found it. Because of this belief, the association between the Rams and Edward Jones extends further than just our name on the dome. Once again this year, Edward Jones and the Rams have partnered to sponsor the Diversity Awareness Partnership's "Give Respect - Get Respect" Youth Program.

This anti-bias program connects middle and high school students and their teachers from 24 schools throughout the St. Louis region in an effort to address the increasing diversity in today's schools and encourage acceptance and respect. The program gives students the tools to become leaders within their schools and to help promote inclusion and diversity.