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| Back to Football Friday |
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NFL Back to Football Friday is a nation-wide celebration that unites fans of all 32 teams to welcome back the NFL football season. Students, teachers and school administrators are encouraged to wear their favorite NFL team gear and show their NFL team spirit by organizing Back to Football Friday celebrations at their school for the chance to win great prizes from the NFL! Click here for more information.
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| Georgia Frontiere Community Quarterback Nomination Form |
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| The St. Louis Rams announced that nominations for the team’s Georgia Frontiere Community Quarterback Award program, sponsored by GFI Digital, Inc. are now available. Once nominations are received, the Rams will engage a panel of community leaders to help them select the ten finalists and award $20,000 to local non-profits in recognition of outstanding volunteer service. Nomination forms are available online here. |
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| Bikes for Kids |
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| The Rams have supported Variety the Children’s Charity of St. Louis by participating in the Bikes for Kids program, which provides new bicycles to children from Variety partner agencies. In addition to a bike, each child receives a fitted helmet, bike lock, t-shirt and safety instructions. To date, Bikes for Kids has provided bikes for more than 2,200 local children in need. |
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| CHARACTERplus |
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The Rams in partnership with CHARACTERplus®, a program of the Cooperating School District, have supported the development of programs, resources and events that successfully integrate character education into the classroom curriculum. The program’s initiatives include the St. Louis Rams Huddle-Up micro web site and the Huddle-Up advisory board. The Rams have also sponsored the Missouri Schools of Character Awards program as well as the development of a Rams Caring Community School at Jefferson Elementary.
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| Diversity Awareness Partnership |
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An organization with a long tradition of embracing diversity, the Rams were the first professional sports team in the modern era to sign an African-American player ─ even before Jackie Robinson broke the color barrier in Major League Baseball. Years later, the Rams remain committed to promoting diversity and inclusion. After helping launch the Diversity Awareness Partnership (DAP) in 2000, the Rams have continued to unite over 100 organizations in the effort to reduce bias and discrimination, and promote the value of difference among the people of St. Louis. The Edward Jones Give Respect — Get Respect Youth Program has engaged middle and high school students, teachers and members of today’s workforce in the pursuit of inclusion and acceptance. For more information, visit www.dapstl.org.
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| Everyday Heroes |
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| The Rams recognize the significant daily contributions of our nations’ military, as well as the St. Louis metropolitan area police and fire departments, by honoring these “everyday heroes” in a variety of ways including in-game salutes and visits to Rams Training Camp and Russell Training Center. |
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| Football University |
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Football University is a fun and instructional workshop to teach ladies the x’s and o’s of football. Presented by Barnes-Jewish Hospital and Washington University Orthopedics - Team Physicians for the St. Louis Rams, Football University proceeds benefit the United Way of Greater St. Louis.
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| Georgia Frontiere Community Quarterback Award |
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In honor of the late Rams’ owner and chairman, Georgia Frontiere, the Rams renamed the team’s annual Community Quarterback Awards, the Georgia Frontiere Community Quarterback Awards. The program awards $20,000 to local non-profits in recognition of outstanding volunteer service. Since the program’s inception in 2000, the Rams have donated more than $210,000 to community groups through this initiative. In addition to the grants awarded to the finalists’ respective charities, the finalists are recognized at a Rams’ home game and at a special luncheon at Russell Training Center.
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| Healthy Youth Partnership (HYP) |
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The Healthy Youth Partnership (HYP) is a collaboration of more than 75 community organizations from diverse sectors, which were brought together by the Rams Foundation and the Greater St. Louis Community Foundation to combat youth obesity and advance the health of children and youth in the bi-state region. HYP works to promote and implement programs and best practices to improve current programming and build a network of resources to foster a regional commitment to health outcomes for the area’s children. For more information, visit www.healthyyouthpartnership.org.
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| Heat Up St. Louis |
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| Over the years, the Rams have joined with Heat Up St. Louis to assist in their mission of helping area elderly and disabled people, and low-income families, with their delinquent heating bills. Rams players and cheerleaders have shown their support through appearances in public service announcements and the Edward Jones Dome has served as a collection site for donations prior to select Rams’ home games. The entire Rams’ staff has also assisted with Heat Up St. Louis’ fundraising efforts. |
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| Hometown Huddle |
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| Introduced in 1999, Hometown Huddle is a day for NFL players from all 32 teams to participate in various community service activities in conjunction with their local United Way partners. In addition to this league-wide initiative, the Rams continue to show their commitment to the United Way of Greater St. Louis throughout the year with special events, tickets and financial assistance. |
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| Komen St. Louis Race for the Cure |
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| The Rams have been involved with the Komen St. Louis Race for the Cure since the event began in 1999. Participation has included event sponsorship, players serving as honorary chairs and players and cheerleaders being at the finish line to congratulate participants and hand out pink roses to breast cancer survivors. After the team’s late owner and chairman, Georgia Frontiere, lost her battle to breast cancer in 2008, the Rams announced the formation of “Team Georgia” to participate in the Komen St. Louis Race for the Cure. In its three years of existence, the extended Rams family ─ from staff to sponsors to fans ─ has responded and helped to raise more than $55,000 for breast cancer research. |
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| Make-A-Wish Celebrity Server Dinner |
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| Since arriving in St. Louis in 1995, the Rams have teamed up with the Make-A-Wish Foundation of Metro St. Louis each year to make wishes come true for local children. Rams players work as celebrity waiters signing autographs and visiting with Wish Kids in attendance. The event has raised more than $1 million to help grant the wishes of St. Louis area children who are battling life-threatening medical conditions. In 2010, the Make-A-Wish Celebrity Server Dinner was hosted by linebacker James Laurinaitis. |
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| March of Dimes |
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| In 2010, the Rams teamed up with March of Dimes to fight for healthier babies at the March of Dimes Golf Challenge, raising nearly $150,000 to improve the health of Missouri and Metro East babies. This year’s event will be held at Boone Valley on June 13. For more information, please visit www.marchofdimes.com/missouri. |
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| Motion for Kids Holiday Party |
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| During the holidays, the Rams team up with the Bar Association of Metropolitan St. Louis (BAMSL) to open the Edward Jones Dome for more than 4,000 underprivileged children. The kids enjoy holiday gifts, bands and other entertainment, a book corner, activity booths, arts and crafts and visits with Santa as well as Rams players and cheerleaders. In 2010, the Motion for Kids Holiday Party was hosted by Steven Jackson and the SJ39 Foundation as part of the 39 Wishes holiday program. |
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| PHL, Inc. |
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| The Rams have provided local not-for-profit PHL, Inc. with financial assistance totaling $450,000 to aid in their mission of improving the deplorable condition of some football fields in the St. Louis Public Schools. The Rams have supported the development and renovation of a number of area football fields. Most recently, the team assisted with the construction of a new multi-purpose athletic facility for Sumner High School and the surrounding community. The facility includes a state-of-the-art artificial surface field, lights, bleachers, restrooms and a pavilion. |
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| PLAY 60 |
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| The Rams and the NFL have teamed up with the American Heart Association and many other schools and community groups to promote the NFL’s PLAY 60 campaign. PLAY 60 is an initiative to encourage children to play for 60 minutes a day, 30 minutes in the classroom and 30 minutes outside of school. The NFL has provided toolkits including student handbooks and teacher guides. Students are invited to log onto www.nflrush.com to learn more about being physically active. |
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| Playground Build |
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In 2010, the Rams completed their second annual playground build at Monroe eMints Academy, an elementary school located in South St. Louis City that serves approximately 250 students. The school, previously without a playground, now features a new play space complete with slides, climbing structures and a safe rubber flooring built in custom Rams’ colors. The playground encourages students to be active and healthy in support of the NFL’s PLAY 60 program, a youth health and fitness campaign focused on encouraging kids to be active for at least 60 minutes a day. The team’s first playground build was in East St. Louis in 2009.
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| Rams Blood Drive |
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| For the past eleven years, the Rams have hosted an annual blood drive in cooperation with the American Red Cross. As part of the event, donors have the opportunity to mingle with Rams players and cheerleaders, win game tickets and receive a commemorative t-shirt. |
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| Salvation Army Tree of Lights Campaign |
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| One day each holiday season, Rams players, cheerleaders and staff ring bells for the Salvation Army Tree of Lights campaign. Since 2009, the Rams have raised close to $7,000. |
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| St. Jude Children’s Research Hospital |
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| The Rams have had a longstanding relationship with St. Jude Children’s Research Hospital and have partnered with the charity on several fundraising events over the past several years. Money raised has enabled St. Jude to continue its internationally recognized pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Since opening in 1962, St. Jude has treated children from all 50 states and around the world, including the St. Louis region. The fundraising arm of St. Jude covers all costs for medical care not covered by insurance and families without insurance are never asked to pay. |
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| St. Louis Public Schools Rams Fitness Team |
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| The Rams in conjunction with the St. Louis Public Schools have created the Rams Fitness Team, which uses Flag Football and NFL Punt, Pass & Kick Clinics as part of its curriculum in St. Louis City Schools. Through a collaborative arrangement with the Healthy Youth Partnership, professional development opportunities are provided to all physical education teachers. The Rams Fitness Team also recognizes the importance of physical education teachers in today’s schools through the Physical Education Teacher of the Year program. |
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| Staff Days of Service |
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| Since June 2009, the Rams front office staff has taken time out of the office once a month to work with local non-profits. These “Staff Days of Service” further demonstrate the Rams commitment to the St. Louis region. To date, charities who have benefitted from this effort include ALIVE, Almost Home, American Cancer Society Hope Lodge, Basket of Hope, Crisis Nursery, East St. Louis community, Food Outreach, Gateway Greening, Greenwood Cemetery, Lemay Housing Partnership, Lydia’s House, Monroe eMINTS Academy, Old News Boys, Operation Food Search, Ronald McDonald House, Salvation Army Tree of Lights, St. Louis Area Foodbank, St. Louis Crisis Nursery, St. Louis Dream Center, St. Louis Public Schools, St. Patrick Center, Urban League and the Women’s Safe House. In 2010, the staff contributed 2,248 hours of community service. |
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| Taste of the NFL-St. Louis |
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This signature event features offerings from St. Louis’ top restaurants and beverage providers. Attendees are able to sample specialty foods, bid on an array of items and meet the participating chefs, as well as various Rams players and cheerleaders.
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| Over the past seven years, Taste of the NFL-St. Louis has raised more than $500,000 for the St. Louis Area Foodbank and the St. Louis Sports Commission. |
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| Urban League Thanksgiving Program |
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| Since 1995, Rams players have donated money to help purchase Thanksgiving dinners for families in need. On the Tuesday prior to Thanksgiving, the players join with cheerleaders and staff to distribute turkeys and groceries to those in need at the Urban League of St. Louis. This past year, close to 2,000 local families benefited from this effort. The goal of the Urban League is to improve the social and economic conditions and opportunities for African-Americans and other minority groups in St. Louis City, St. Louis County, and St. Clair County, Illinois. |
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