Bonneville Announces Partnership with St. Louis Rams
By Nick Wagoner
Senior Writer
The Rams have found a new radio home, the team announced late
Tuesday.
Moving down the dial a couple of spots, the Rams struck an
agreement with Bonneville St. Louis Radio Group to air all of the team’s games
on the new Sports/Talk 101.1 FM beginning next season.
The agreement is a two-year deal that includes all of the radio
broadcast rights for next season and 2010.
Sports/Talk 101.1 begins in its new format on Jan. 2 as the
station transitions from music to an all sports talk format. The station will
also be adopting the ESPN radio brand as the local affiliate.
“We are looking forward to partnering with ESPN, one of the
great brands in sports,” Rams chief marketing officer Bob Reif said in a
statement. “We have been exploring several potential radio partners, but
ultimately chose Bonneville based in part on their great sports radio heritage,
and the fact they presented a format that is most compatible with the Rams’ fan
base. We are very confident in their ability to deliver a great product to our
valued fans.”
The Rams had been on KLOU since 2000 with many of those games
also appearing on the AM dial on 550 simultaneously.
But the move to the new station is viewed as an opportunity for
the sides to come to a mutually beneficial relationship that will allow the Rams
to be easy to find on a strong signal while allowing the new station to build a
solid foundation.
Jason Barrett, the program director at the new station, says
getting the Rams was one of Bonneville’s top goals.
“From the moment we decided to venture into this format, our
goal was to secure play by play properties which would help us grow our audience
numbers, attract advertisers and create separation from others who have
attempted to do sports radio in this market,” Barrett said. “With the addition
of the St. Louis Rams and NFL play by play, we believe we have taken a major
step towards accomplishing that goal.”
As for the broadcasting team of play by play man Steve Savard,
color analyst Jim Hanifan and contributors Malcolm Briggs and D’Marco Farr,
Bonneville will make the decision on if they will continue in those roles.
The Rams have recommended continuity in that area and Barrett is
open to that idea, it seems.
“I’ve always been impressed with the personnel and the
production of Rams Radio, and I’m eager to work with the Rams radio crew to take
the next step in the growth process of the game broadcasts and develop the
product further,” Barrett said.
DRAFT PUZZLE CLEARS: After last week’s games, the Rams can
do no worse in this year’s NFL Draft than the third selection.
The question this Sunday comes down to whether the Rams will be
second or third as the Kansas City Chiefs are in a dead heat with the Rams for
that spot right now.
As it stands, the Rams and Chiefs are both 2-13. The tiebreaker
for two teams tied in record is strength of schedule. But the Rams and Chiefs
are actually tied in that regard and could potentially still be at the end of
the weekend.
If the Rams win and the Chiefs lose, the Rams would pick third.
If the Chiefs win and the Rams lose, the Rams would pick second for the second
consecutive year.
With one week remaining, the Chiefs’ opponents (including this
week’s game against Cincinnati) have a 128-111-1 record. The Rams’ opponents
(including Atlanta) also have a 128-111-1 win-loss record.
The team whose opponents have a worse win-loss record will land
the No. 2 pick.
If the teams are still tied after that tiebreaker is applied, a
coin flip determines which team gets the higher pick in the first round with the
selections alternating for the rest of the draft.
INJURY REPORT: The Rams had a long list on the injury report
Wednesday.
Guard Jacob Bell (hamstring), cornerback Fakhir Brown
(ankle), tight end Daniel Fells (knee) and defensive tackle La'Roi Glover (knee)
did not participate. Of that group, Bell is the most questionable. If he can't
go, John Greco would get the start in his place.
Cornerback Eric Bassey
(hamstring), running back Steven Jackson (hamstring), tight end Joe Klopfenstein
(knee), defensive end Leonard Little (hamstring) and receiver Dane Looker (hip)
were limited participation.
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