The Rams and National City are teaming up to ask fans to “Bring a Buck” to the October 7 game versus the Arizona Cardinals. All money collected will be given to the National Breast Cancer Foundation.

Donation kiosks and volunteers will be stationed at each gate at the Edward Jones Dome. If every fan can “Bring a Buck” to help fight breast cancer, Rams fans will make a donation of more than $66,000 to the National Breast Cancer Foundation.

In addition to the fundraising drive, a special ceremony will take place at halftime during which 100 breast-cancer survivors will take the field to create a human pink ribbon. The survivors, chosen from more than 160 nominations, represent the strength and courage of all breast cancer survivors.

The events are part of National City’s ongoing “Real Men Wear Pink” campaign, promoting breast cancer awareness and featuring Rams’ wide receiver Isaac Bruce as spokesperson.

“There are two million breast cancer survivors in America—enough to fill the Edwards Jones Dome thirty times over,” said Bruce. “The survivors we’re honoring are a small handful of those who command our respect and admiration.”

National City is holding a series of events throughout the month to help shed light on the fight against breast cancer. Other local activities to support breast cancer awareness and research include an intimate concert for breast cancer survivors with Erin Bode on October 18, and donations to St. Anthony’s Medical Center and St. Luke’s Hospital to support their efforts to assist women in receiving breast cancer-related care. 

National City has long championed breast cancer awareness and prevention initiatives through local events and sponsorships as well as products created to support the cause. That includes its special Diamond Edition debit and credit card products, through which a portion of each transaction goes to the National Breast Cancer Foundation. Since launching the Diamond Edition program, National City and its customers have raised more than $2 million in donations to support breast cancer prevention and education.

“Breast cancer strikes nearly 200,000 American women each year. It’s a disease that touches the lives of each and every one of us, including those of us within the National City family of employees and customers,” said Shaun Hayes, CEO of National City in Missouri. “We are proud to support local programs and efforts that generate awareness, bolster prevention and fund research, in hopes of making a difference in the fight against this disease. We believe that our contributions, along with those of our customers and neighbors, will help bring us all one step closer to eradicating this devastating disease.” 
In addition to Diamond Edition, customers enrolled in points from National City, the company’s banking rewards program, have the opportunity to redeem points for donations to the National Breast Cancer Foundation, which provides mammograms, education kits, breast cancer screenings and support materials to women in need. Beginning Oct. 1, customers can donate points by logging on to www.nationalcity.com/donatepoints.

About National City
National City Corporation (NYSE: NCC), headquartered in Cleveland, Ohio, is one of the nation's largest financial holding companies. The company operates through an extensive banking network primarily in Ohio, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, Pennsylvania and Wisconsin, and also serves customers in selected markets nationally. Its core businesses include commercial and retail banking, mortgage financing and servicing, consumer finance and asset management. For more information about National City, visit the company's Web site at www.nationalcity.com.