Rams’ wide receiver, Isaac Bruce, assisted with the Diversity Awareness Partnership’s  awareness campaign to promote inclusion and acceptance of diversity in the St. Louis community.  As part of the campaign, Bruce is featured on a poster with the words, “Judge me by my ability, not the color of my skin.”  He is also featured in a public service announcement. 

Bruce’s involvement augments the Rams’ overall efforts, which includes helping to launch the DAP in 2000.  Since then, the team has leveraged their unique assets to bring positive awareness and innovative programming in the area of tolerance and diversity training to the St. Louis area. 

Today, the DAP is a multi-faceted collaboration of more than 100 organizations working together to promote the value of difference in our community through community and school-based education and awareness efforts.  Themed “Make a Difference By Accepting Everyone Else’s”, the DAP has tackled issues such as race, religion and disability and will bring more issues to the public forefront in the near future.  

The Rams leadership in the area of diversity actually dates back to1946 when the Rams became the first professional sports team in the modern era to sign an African-American player - even before Jackie Robinson broke the color barrier in Major League Baseball.  Kenny Washington’s signing on March 9, 1946, started the team down an important path to recognizing the importance of diversity.  Today, the diversity extends throughout the organization in a variety of capacities and differences. 

Last year, the Rams were recognized by the Anti-Defamation League’s World of Difference Institute with the Workplace Diversity Award recognizing the Rams for their leadership in diversity at all levels and their philanthropic accomplishments across the St. Louis community. 

To view the DAP public service announcement featuring Isaac Bruce, please click here.