One of the highest-ranking minority executives in professional sports, Wallace has been in the NFL for a quarter century, serving in a variety of capacities ranging from chief contract negotiator and becoming one of the first African Americans to negotiate player contracts, to his current position of Executive Vice President and General Counsel of one of today's premier sports teams.

In his current role Wallace's responsibilities include broadcast and stadium negotiations, strategic planning and departmental supervision.

Before joining the Rams in 1995, Wallace was Assistant to the President, General Counsel and chief contract negotiator for the Philadelphia Eagles from 1991-1994.  He began his professional career with the St. Louis football Cardinals as legal counsel and chief contract negotiator while representing the St. Louis law firm of Guilfoil, Petzall and Shoemake from 1981-1991. This was Wallace’s second stint with the football Cardinals, as he got his initial taste of the NFL while serving as a training camp assistant for the team at age 14.

Wallace’s first experience in  the NFL was as a legal intern for the late NFL Commissioner Pete Rozelle in 1980, while earning Bob was earning his law degree from Georgetown University in Washington D.C.  Wallace received his undergraduate degree from Yale University, where he also lettered as a running back on the football team.

Wallace was named one of the most influential minority business leaders by the St. Louis Business Journal in 2005 and in 2006 was again named by the St. Louis Business Journal one of St. Louis’s most influential persons.  His leadership within the sports world has translated to the community, in which he is active in many civic and charitable organizations, including serving as president of the board of Giant Steps of St. Louis, a school for autistic children.  Bob also is chairman of the board of the Urban League of Metropolitan St. Louis, Inc., whose mission is to improve the social and economic conditions and opportunities for African-Americans and other minorities groups in St. Louis City, St. Louis County and St. Clair County, Illinois.  Additionally, Wallace is secretary of the St. Louis Sports Commission, a non-profit organization that generates economic benefit and enhanced quality of life in the St. Louis region through sports.  Wallace also serves on a number of other area boards, including the United Way, University of Missouri-St. Louis Chancellor’s Council, and the Webster University School of Business and Technology.

A board member of the Sports Lawyers' Association, as well as a member of the Sports and Entertainment Division of the American Bar Association, Wallace has shared his legal expertise as an instructor in sports law at the St. Louis University School of Law and received a certificate of recognition for law and education projects form the St. Louis Public Schools.  He continues to make numerous speaking engagements annually to audiences ranging from local school children to national business leaders.  In 2005, Wallace took part in “Get America Covered” during the national Cover the Uninsured Week, which aims to bring attention to the 45 million Americans who are without health care, including more than 8 million children.

A New York City native, Wallace resides in St. Louis with his wife, Julie, and their two sons, Grant, 14, and Eric, 13.  Bob is an avid sportsman who especially enjoys basketball and golf.