St. Louis Rams Website Privacy Policy
Revised August 8,
2005
This privacy policy applies to the St. Louis Rams’ website
located at www.stlouisrams.com (the “Website”). The
purpose of this privacy policy is to disclose to you what information we may
collect, how we may collect it, with whom we may share it, and certain other
matters related to such information, including the choices you have regarding
our collection of information and our use and disclosure to other parties of
information we may have collected from you.
The Website is
operated by Network Applications on behalf of the St. Louis Rams (collectively,
the "St. Louis Rams", "we", "our", or "us"). Network Applications does not
own any information submitted through this website and cannot use this
information for its own purposes.
The St. Louis Rams organization is a
licensee of the TRUSTe Privacy Program. TRUSTe is an independent,
non-profit organization whose mission is to build user’s trust and confidence in
the Internet by promoting the use of fair information practices. This
privacy statement covers the site www.stlouisrams.com. Because this Web site
wants to demonstrate its commitment to your privacy, it has agreed to disclose
its information practices and have its privacy practices reviewed for compliance
by TRUSTe.
If you have questions or concerns regarding this statement,
you should first contact the Rams webmaster at webmaster@stlouisrams.com. If you do not
receive acknowledgement of your inquiry or your inquiry has not been
satisfactorily address, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with us to resolve your
concerns.
This site complies with the EU Safe Harbor framework as set
forth by the Department of Commerce regarding the collection, use, and retention
of data from the European Union
The TRUSTe program covers only
information that is collected through this Web site, and does not cover
information that may be collected through software downloaded from this
site.
When this privacy policy uses the term “personally identifiable
information” or “personal information,” we mean information that identifies a
particular individual, such as your full name, street address or email
address. When other information, such as a favorite team or player, is
associated with personal information, it also becomes personally identifiable
information for the purposes of this privacy policy.
Please read
the information below to learn more about our data collection policies and
practices.
1. Types Of Information That May Be Collected
2. How Information May Be Collected
3. How We Use The
Information Collected
4. With Whom The Information May Be Shared
5. Security
6. Links To Other Websites
7. A Special
Note For Parents Concerning Privacy
8. Notification Of Changes And Your
Acceptance Of The Privacy Policy
9. Correcting/Updating Personal
Information
10. Your California Privacy Rights
11. Questions
About This Privacy Policy
TYPES OF INFORMATION THAT MAY BE
COLLECTED
The following are the types of information we may
collect:
Information You Provide Us: In the course of using
the website, we may ask you to provide us with certain information, including
contact information, such as your name, mailing address, email address, phone
number, fax number. birth date, gender, favorite Rams player, unique
identifiers, such as your user name, password, demographic information, such as
your date of birth, age, gender, education, household income, occupation, ticket
holder status, game attendance, home ownership, marital status, or number of
children, financial information, such as your credit card number, or
similar information.
Tell-A-Friend: If you choose to use our
referral service, called “Email This To A Friend” to tell a friend about our
site, we will ask you for your friend’s name and email address. We will
automatically send your friend a one-time email inviting him or her to visit the
site. Stlouisrams.com does not store this information. It is for the
sole purpose of sending this one-time email.
Site Usage Information: We may receive and store certain types
of internet usage information whenever you visit the Website, such as your
browser type, click-stream data (pages, stories, ect…), and IP Address. For more
details about how this information is used, please refer to “IP Address &
Click-Stream Data” below.
Email Communications: When you open emails from
us, we may receive a confirmation noting you opened the email, if your computer
supports such capabilities. We also may keep track of what emails we send you
and what emails you may be receiving from our subsidiaries and affiliates.
Additionally, we keep a record of what communications you have opted to receive
or not to receive.
Information from Other Sources: We may receive
information about you from other sources and add it to the personal information
we have collected. Examples include offline promotions and sweepstakes
operated by the St. Louis Rams, the NFL and our sponsors. Online
promotions and sweepstakes operated by the Rams or our sponsors, such as the
Dobbs Tire Toss, Coin Toss Captain, Enterprise VIP Experience, MBNA credit card
application. This information is used to fulfill the promotion or
sweepstakes and contact the winner. Also, while participating in any of
these promotions or sweepstakes, the user may choose to participate in other
Rams offerings like the email newsletter or to receive a Rams merchandise
catalog. In these instances we will use your information to send you the
email or the catalog.
HOW INFORMATION MAY BE
COLLECTED
We may collect information from you in several
different areas on the Website, including but not limited to those described
below:
Registration: You may be asked to complete a registration form and
provide personally identifiable information; you may also be asked to choose a
user ID and password in order to take advantage of certain features the Website
may choose to offer, such as newsletters or contests. Participation in
registration is voluntary and you will have the opportunity to decide whether or
not to disclose information to the Website.
Newsletters and Website
Emails: We offer free newsletters to share information with you about the
Website, about us and our affiliates and subsidiaries, or about our marketing
partners and advertisers and sponsors. You may receive a newsletter either
by registering for a particular newsletter or in conjunction with a special
feature or membership for which you have registered on the Website.
Participation is voluntary and you will have the opportunity to decide whether
or not to disclose information to the Website. You may also cancel your
free email subScription by following the instructions provided on the Website or
in the newsletter or email. You may contact the Rams webmaster to
unsubscribe: webmaster@stlouisrams.com
Contests or
Sweepstakes: We periodically operate contests and sweepstakes through the
Website that may require registration or the submission of personal
information. Participation is voluntary and you will have the opportunity
to decide whether or not to disclose information to the Website. Your
personally identifiable information may be used to contact you for winner
notification, prize delivery confirmation or other related purposes, (see the
rules of each contest for details about how your personal information will be
used). We may also ask your permission to allow us to publicly post some
of your information on the Website, such as on a winner’s page, in the event you
win a contest or sweepstakes. Except as required by applicable law, we
will not post your information without your permission. In some instances,
a third party advertiser or sponsor may operate or host a contest or sweepstakes
on the Website, and collect your information. In those cases, where we are
not the operator or host of the contest or sweepstakes, we do not collect your
information and we have no control over the information collected from
you. Accordingly, we urge you to review the advertiser's or sponsor's
privacy policy applicable to the contest or sweepstakes before
participating.
Our website offers promotions that involve other
parties, to varying degrees. Here is how we treat user information
in each type of promotion:
1. Promotions run by the Rams and we do
not share information with 3rd party sponsor: In these cases, the Rams
collect all relevant information from users such as name, email, mailing
address, email type, favorite player, gender, birth date. In these
promotions, the Rams privacy policy applies. The Rams do not share this
information with any 3rd parties.
2. Promotions run by the Rams, but collected information
may be used by the Rams and/or 3rd party sponsor: In these cases, the Rams
collect all relevant information from users such as name, email, mailing
address, email type, favorite player, gender, birth date. Users will be
given the option to allow the 3rd party sponsor to see their information.
This option will be signified by checking a checkbox that reads “Receive email
from the St. Louis Rams regarding special offers from the Rams and our
partners.” In these cases, the 3rd party sponsor may see the
information. Once the information is transferred to the 3rd party, the 3rd
party’s privacy policy applies.
3. Promotions where the 3rd party collects the
information: In these cases, the Rams do not collect the
information. The page upon which the registration occurs will clearly look
like the 3rd party’s website, and not the Rams. The 3rd party’s privacy
policy will apply to collected information. In some cases, the 3rd party
may provide some information back to the Rams. This will only occur if the
user chooses to allow the Rams to see the information. When the
information is transferred to the Rams, the Rams privacy policy will
apply.
Surveys or Voting: From time-to-time we may request personally
identifiable information from you in conjunction with a survey or voting poll.
Participation is voluntary and you will have the opportunity to decide whether
or not to disclose information to the Website.
Games: When you
register to play games on our Website, you may be asked to provide personally
identifiable information.
Cookies: As with many Websites,
our Website uses a technology called "cookies." A cookie is a unique,
random number that is stored in the browser on your computer. The cookie doesn't
actually identify you, just the computer that is used to visit the site. Cookies
automatically identify your browser to the Website whenever your computer is
used to visit the Website. Cookies also let us know how many people visit
our website and where visitors go on the site. In addition, cookies can let us
know non-personally identifiable information, like what web browser is being
used to access the website. For registered users, cookies can make using the
Website easier for you by saving information such as your passwords or
preferences. By tracking how and when you use the Website, cookies help us
determine which areas are popular and which are not. Many improvements and
updates to the Website are based on data obtained from cookies. Accepting
cookies allows you, among other things, to personalize your experience on the
Website. Cookies may also allow the Website to present to you advertising which
may be of interest to you. If you do not want information collected through the
use of cookies, your browser should contain an option that allows you to disable
or delete cookie data at any time. Some areas of the Website, however, may
not provide you with a personalized experience if you have disabled the use of
cookies. Cookies are associated with your personal information in our
internal logs.
IP Addresses and Click-Stream Data: We may collect IP
addresses and/or click-stream data. An IP address is a number associated with
the service through which you access the Internet, like your ISP (Internet
service provider), your company, or your university. Standing alone, your IP
address is not personally identifiable. At times, we also use IP addresses for
purposes of system administration and to report aggregate information to our
advertisers and sponsors, for example regarding the frequency with which our
guests visit various parts of our sites. We may combine this information with
personally identifiable information. Click-stream data is information
collected by our computers when you request Web pages from the Website.
Click-stream data may include such information as the page served, the time, the
source of the request, the type of browser making the request, the preceding
page view and other such non-personal information. When analyzed, this data
helps us analyze how visitors arrive at the Website, what type of content is
most popular, what type of visitors in the aggregate are interested in
particular kinds of content and advertising, and the like.
Transaction
Information: If you conduct a financial transaction with our Website, such as
purchasing merchandise in our pro shop, purchasing tickets to promotional and
community events, purchasing tickets through the Rams/Ticketmaster system or
subscribing to services offered on our Website, we will ask you to complete an
order form that will request certain information from you, including contact
information, demographic information and financial information. We will
use this information to complete the transaction that you have requested, i.e.,
to deliver the information, products or other services that you order, and to
invoice you. For your protection, such information is collected and stored
through encrypted means.
HOW WE USE THE INFORMATION COLLECTED
As
applicable, the information you provide to us may be used to:
- contact
you about the Website;
- contact you relating to your membership status;
- confirm or fulfill an order you have made;
- inform you of a prize you
have won;
- monitor or improve the use of the Website;
- customize the
advertising and content you see;
- monitor compliance with our terms and
conditions of use of the Website; and
- send you promotional material or
special offers on behalf of our marketing partners and/or their respective
affiliates and subsidiaries and other third parties.
WITH WHOM THE INFORMATION MAY BE
SHARED
At times, we may share your personal information with
others for various purposes. The following outlines the ways in which your
information may be shared with others and the ways in which you may opt-out of
having your information shared:
Agents: We employ other businesses,
certain services and individuals to perform functions on our behalf. Examples
include fulfilling orders, sending e-mail, removing repetitive information from
customer lists, Website analysis, analyzing data, providing marketing
assistance, processing credit card payments, and providing customer service.
They may have access to personally identifiable information needed to perform
their functions, but may not use it for their own purposes, like sending you
marketing offers about their products.
Here are the current examples of
this:
Season Ticket Account Manager:
https://oss.ticketmaster.com/html/home.htmI?team=rams&l=EN&STAGE=1
This page is accessed by clicking on “Season Ticket Acct Mgr” under
Tickets. This is operated by Ticketmaster, who handles some season ticket
management and payment processes for the Rams. This page is operated by
Ticketmaster, but has the appearance of the Rams website. When users
submit information to this page, it is used by Ticketmaster to fulfill ticketing
services for the Rams and ticket buyers. The information user’s submit on
this page is subject to
Ticketmaster’s privacy
policy.
http://www.ticketmaster.com/h/privacy.html?tm_link=tm_home_i_pp
Rams Online Pro Shop:
http://www.stlouisrams.com/catalog
This
page is accessed by clicking on “Pro Shop catalog” in the main navigation, or
other places throughout the Rams website. This page is operated by the
Rams. The order fulfillment, customer service and credit card transactions
are handled by AMP Sports, through an agreement with the Rams. When users
submit information to this page, it is used by AMP Sports to fulfill merchandise
services and perform customer service. The information user’s submit on
this page is subject to the Rams’ privacy policy.
Aggregate Information: We may share aggregate information, such as
demographics and Website usage statistics, with advertisers, sponsors or other
organizations. When this type of information is shared, the other parties do not
have access to your personally identifiable information.
Opt-In / Opt-Out
Offers: When you provide us with personal information, you may be
presented with the opportunity to share your personal information with third
parties for various purposes, such as receiving information or special
offers. An opt-in/opt-out message will ask you if you would like your
information to be shared. When you allow us to share your personal
information with third parties, we require third parties who have access to that
information to agree to abide by our current Website privacy policy. Once
the information is transferred, however, we cannot control the privacy practices
of these other companies.
Third-Party Offers: Throughout the
Website you may be presented with opportunities to receive special offers from
third parties. By participating in these offers, you consent to allowing
your information to be shared with third parties. When you allow us to
share your personal information with third parties, we require third parties who
have access to that information to agree to abide by our current Website privacy
policy. We cannot control the privacy practices of these other companies,
however, and you should review the privacy practices of such companies prior to
providing your personally identifiable information.
Users have the
ability to choose for third parties to see portions of user’s personal
information. On the Website, here are the types of promotions and the ways
in which a 3rd party may use user’s information:
1. Promotions run by the Rams and we do not share
information with 3rd party sponsor: In these cases, the Rams collect all
relevant information from users such as name, email, mailing address, email
type, favorite player, gender, birth date. In these promotions, the Rams
privacy policy applies. The Rams do not share this information with any
3rd parties.
2. Promotions run by the Rams, but collected information
may be used by the Rams and/or 3rd party sponsor: In these cases, the Rams
collect all relevant information from users such as name, email, mailing
address, email type, favorite player, gender, birth date. Users will be
given the option to allow the 3rd party sponsor to see their information.
This option will be signified by checking a checkbox that reads “Receive email
from the St. Louis Rams regarding special offers from the Rams and our
partners.” In these cases, the 3rd party sponsor may see the
information. Once the information is transferred to the 3rd party, the 3rd
party’s privacy policy applies.
3. Promotions where the 3rd party collects the
information: In these cases, the Rams do not collect the
information. The page upon which the registration occurs will clearly look
like the 3rd party’s website, and not the Rams. The 3rd party’s privacy
policy will apply to collected information. In some cases, the 3rd party
may provide some information back to the Rams. This will only occur if the
user chooses to allow the Rams to see the information. When the
information is transferred to the Rams, the Rams privacy policy will
apply.
Other Promotional Offers: We may send offers to you
on behalf of our marketing partners. When we do this, we do not give that
partner your name and address. If you do not want to receive such offers, you
may:
1. Edit your profile online: edit profile (http://www.stlouisrams.com/reg/login/)
2. Use an opt out message in a Rams email
newsletter
Third-Party Ad Serving & Audience and Traffic Measurement
Services: In the future, the Website may use a third party network advertiser to
serve the advertisements on the Website or may use a traffic measurement service
to analyze the traffic on the Website. Network advertisers are third parties
that display advertisements based on your visits to this Website and other
Websites you have visited. Third-party ad serving enables us to target
advertisements to you for products or Websites you might be interested in.
Audience and Traffic Measurement Services allow us to collect anonymous traffic
and behavior information from our Website by monitoring anonymous visitor
activity. Although advertisers or other companies do not have access to the
Website cookies, the Website's advertisers, sponsors and/or traffic measurement
services may themselves set and access their own cookies on your computer if you
choose to have your cookies enabled in your browser. Cookies allow third party
advertisers to show you advertisements or content you might be interested in.
Other companies' use of their cookies is subject to their own privacy
policies. Currently, the Rams do not employ 3rd parties to handle these
services.
Business Transfers: In the event that all or
substantially all of our assets are sold or transferred to another party, or
another transaction occurs in which your personally identifiable information is
one of the business assets transferred, all personally identifiable information
that has been collected and saved may be one of the business assets we transfer.
See “YOUR ACCEPTANCE OF THE PRIVACY POLICY AND NOTIFICATION OF CHANGES TO THE
POLICY” section below.
Administrative or Legal Process: Your
personal information may be transferred to third parties without notice to you
in order to comply with applicable law, law enforcement agencies, to protect our
rights, or protect the rights of other users of this website.
LINKS TO OTHER WEBSITES
You should be
aware that when you are on the Website you could be directed to other Websites
beyond our control. For example, if you "click" on a banner advertisement, the
"click" may take you off the Website onto a different Website. This includes
links from advertisers, sponsors and marketing partners that may use the
Website's logo as part of a co-branding agreement. These other Websites may send
their own cookies to you, independently collect data or solicit personal
information and may or may not have their own published privacy policies. If you
visit a Website that is linked to our Website, you should consult that Website's
privacy policy before providing any personal information.
SECURITY
This Website incorporates
reasonable safeguards to protect the security, integrity, completeness, accuracy
and privacy of the personal information that we may collect and we have put into
place reasonable precautions to protect such information from loss, misuse and
alteration. Your personally identifiable information is transferred to our
computers utilizing encryption software. Only those employees who need access to
your information in order to do their jobs are allowed access. Our security
policies are reviewed periodically and revised as required.
A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
The Website is a general audience Website. We do not currently collect
any personal information from children under the age of thirteen on the Website.
If in the future, we collect personally identifiable information from children,
it will do so in compliance with the Children's Online Privacy Protection Act of
1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary
parental consent.
The Internet offers children wonderful educational and
entertainment resources. Your guidance and involvement are essential to help
ensure that children have a safe and rewarding online experience. We encourage
you to visit the Direct Marketing Association's Web Website (www.the-dma.org) and explore the Get CyberSavvy! Program as well as the GetNetWise
Website (www.getnetwise.org) to learn more about parental
control tools.
OUR ACCEPTANCE OF THE PRIVACY POLICY AND NOTIFICATION OF
CHANGES TO THE POLICY
By using this Website, you signify your
agreement to the terms of our privacy policy. We may amend this privacy
policy at any time. If we make a material change to the way in which we
collect, use, and/or share your personal information, we will post a notice on
our website and / or send an email to users who have provided an email
address. We will assume that you have given your permission for your
information to be used under the terms of the new privacy policy, if you do not
respond to our email within thirty days or continue to use the Website thirty
days after a notice is posted. Please note that you should always update
your personal information to provide us with a current email address.
CORRECTING/UPDATING PERSONAL INFORMATION
If your personally identifiable information changes (such as your email
address or zip code), or if you no longer desire to access our Website, we will
endeavor to provide a way to correct, update or remove the personal data you
have provided to us. This can be done by the following
methods:
1. Edit your profile online: edit profile (http://www.stlouisrams.com/reg/login/)
2. Use an opt out message in a Rams email
newsletter
3. Email us at webmaster@stlouisrams.com
4. Write us
at: Website Opt Out, St. Louis Rams, One Rams Way, St. Louis, MO
63045
Please allow us 15-30 business days to complete your opt out
request.
YOUR CALIFORNIA PRIVACY RIGHTS
A
California privacy law that went into effect on January 1, 2005, allows
California residents to obtain specific information about a business’s privacy
practices if it shares information with other companies for those companies’
direct marketing purposes.
As explained in this privacy policy,
whenever you agree to let us collect personal information about you, we will
always provide you with an option to prevent this information from being shared
for non-administrative purposes with third parties. You can exercise this
option at any time by following the steps outlined above.
Because this website has a comprehensive privacy policy and provides you
with details on how you may opt-in / opt-out of the use of your personal
information by third parties for direct marketing purposes, we are not required
to provide you with this information.
If you are a California resident and
have questions about our compliance with this law, please send an email to
caprivacyrights@stlouisrams.com or write to us
at:
CA Privacy Rights
St. Louis Rams
One Rams Way
St. Louis,
MO 63045
QUESTIONS ABOUT THIS PRIVACY
POLICY
If you have any questions about this privacy policy or
the privacy practices of this Website, contact privacypolicy@stlouisrams.com
Questions
regarding this statement should be directed to:
Website Privacy
Policy
St. Louis Rams
One Rams Way
St. Louis, MO 63045
(314)
982-7267
