Gen e

“gen e” (Generation Environment) is the new generation of Hollywood stars promoting environmental awareness through public service announcements (PSA’s), personal appearances and celebrity role modeling. “gen e” provides positive solutions to young people across the country who have the most to gain or lose from the critical environmental choices we make today.

Young actors, actresses and musicians entertain, of course, but they also serve as role models to millions of people. They are the subject of admiration and inspiration to scores of people in their formative years. EMA works with young celebrities to reach the impressionable youth market with powerful messages concerning the health of our planet. "gen e" attracts an extremely high media profile which directly impacts the environmental awareness and education of millions.

Young Hollywood’s passion for the environment is priceless and EMA is committed to showcasing this synergy in unique, attention-getting ways to the youth around the world. Whether seen driving a hybrid, wearing organic clothes to a movie premiere or planting a tree, chances are EMA was involved! Some other “gen e” activities include:
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